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- Adweek Podcast: Naming the Top 30 CMOsOn this episode of 'Yeah, That's Probably an Ad,' David Griner and Ko Im are joined by commerce editor Lisa Lacy to chat about the marketing industry's top 30 CMOs. Plus, tune in for a conversation about the uncertain future of Clubhouse with platforms reporter Scott Nover. Adweek Podcast: Adweek's… Read more »
- Why More Media Companies Are Looking for C-Suiters Who Understand BitcoinIn late March, 98-year-old Time magazine posted a job opening for a new chief financial officer, with one notable qualification: "comfort with Bitcoin and cryptocurrencies." In four weeks, more than 600 people had applied on the digital currency job board Crypto Jobs. When it comes to grappling with cryptocurrency, some… Read more »
- 30 Standout CMOs Who Have Perfected the Art of the PivotAs the pandemic upended business, strategy and consumer experiences, the most successful CMOs remained agile and innovative, pivoting and pushing for progress in terms of growth, creativity, sustainability, representation, organizational structure, remote leadership, product innovation, customer experience and more. In Adweek's annual roundup of the most innovative marketers, we honor… Read more »
- How a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan BaseOn March 11, 2020, the NBA indefinitely suspended the season after a player tested positive for Covid-19. It was a frightening moment that sent shock waves across the nation. Other leagues quickly followed the NBA, leading to a standstill across professional sports. Countries around the world were imposing strict and… Read more »
- As Hype Around Clubhouse Fades, Its Easy-to-Replicate Format Might Be Here to StayAt first, Walter Geer, like many, didn't understand Clubhouse. It was early July 2020, and Geer, now the executive creative director at agency VMLY&R, spent a few days listening to live audio conversations on the app before shelving it for a few weeks. While Clubhouse is now known for its… Read more »
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