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Outdoor advertising market poised to eclipse newspapers
Spending on outdoor advertising is set to overtake newspaper ad sales in 2020 for the first time since records began, a global marketing milestone showing the resilience of billboards in the internet age. The so-called “out of home” segment accounts for about 6.5 per cent of the $600bn global advertising [...]
Ad Recap 2019: The Ads That Made A Mark
It’s December, which means we’re this much closer to kissing 2019 goodbye. The past year has been filled with triumphs, challenges, changes, and very, very good ads. Let’s take a step back and look at the brands and creative minds that made us think, cry, laugh, feel, and shop. [...]
OOH a Witness to Digital Hub Workwise Asia Promising Mentorship and Empowerment to Today’s Workforce
Manila, Philippines. A new digital hub is in town for career professionals: Workwise Asia announces the debut of its first round of online content through major LED billboards in EDSA and Taptab ads this July. Workwise Asia as seen in United Neon’s LED billboard in Guadalupe, EDSA, Metro Manila [...]
These are Gen Z’s favorite out-of-home formats
Out-of-home advertising is surging in popularity—in part due to Gen Z’s distaste for disruptive digital ads. Brands can tap into this trend by getting creative with ads placed strategically in locations where Gen Zs already congregate. Ladies and gentlemen, out-of-home ads are having a moment. In fact, spend on out-of-home [...]
LED Billboards say “Thank You” to moms this Mother’s Day
No other woman in our lives is as grand as our moms. Since pregnancy to adulthood, our moms have been there to care for our every need. They deserve every ounce of a grand gesture of appreciation we can give. And nothing spells grand than having your selfie seen [...]
13 Brilliant Outdoor Ads That Stopped People in Their Tracks in 2017
The coolest executions from a great medium We’re always a sucker for good out-of-home advertising, and there was plenty of it in 2017. From Spotify’s playful data-driven billboards to Netflix’s site-specific Narcos ads, the 13 campaigns below reminded us just why we love this medium. [...]
OOH ads outperform other traditional formats, new report finds
Magna Intelligence and Rapport have released their latest report on global out of home media. The report reveals the state and trends of OOH in 70 countries, including total OOH spend, by segment, and digital vs static. This has been complemented by in-depth analyses and insights [...]
Top 5 Reasons Regional Companies Should Include OOH In Their Ad Plans
Mid-market companies should not ignore what the new OOH has to offer.While some forms of traditional media have seen a slight decline in the face of digital, out-of-home (OOH) advertising, has continued to perform better over the last few years and with the modifications the industry [...]
United Neon carrying on through the years
Out-of-home advertising in the country as we know it today began many years ago, in 1937 to be exact, when United Neon introduced it in the Philippine shore. It made waves as it entered the market by providing companies a new way to promote their products and services. It [...]
United Neon is celebrating its 80th year this 2017
The challenge of our vision is in how we will maintain and sustain our position in the OOH industry and expand our business to become the indefatigable media player in a volatile, uncertain, complex and ambiguous world. Our solution is in the mission, that is: to positively impact our [...]
4 Traffic-Stopping Causes that Won Our Hearts
Taking a social cause to the streets is often a tricky matter, but some advocacies and organizations have found their voices in the same space dominated by big brands and stunning celebrities. Outdoor ads capture our attention, however many of us forget that they also serve a bigger purpose: [...]
6 Brightest Stars Lighting Up Our Streets Today
Many of the brightest stars we see every day on our screens, magazine covers, and favorite primetime shows are also some of the most prominent faces that light up the roads across the country, lending their pretty faces and unique personalities to brands and billboards all around. Liza Soberano [...]
Stay tuned for more exciting content!
- Ushering in the ‘Golden Age’ of research & insightsWe are standing on the edge of a new ‘Golden Age’ for research and insights. The increasing volume of data, now the world’s most valuable resource, is undoubtedly a catalyst in this situation – but this new ‘Golden Age’ isn’t going to come in of its own volition. We first… Read more »
- In a time of crisis it’s vital all data is ‘good’Working from home and worried about the future of your business? You are not alone in a very challenging economic environment. Nevertheless, forward-thinking businesses have an opportunity to use the time and space outside their busy office wisely. They have the chance to think about how they can improve their… Read more »
- Unlocking the True Value of UGCNowadays, everyone is a content creator. With almost everybody armed with a smartphone, nothing goes undocumented – whether that be an unfolding event or a freak weather phenomenon. In fact, according to Statista, the number of video hours uploaded every 60 seconds grew by 40% between 2014 and 2019. The… Read more »
- Unlocking the power of premium location dataLocation-based marketing is a powerful strategy for brands, allowing them to reach consumers with localised and contextually relevant messages. Brands are also investing huge sums of money to run effective campaigns. In fact, marketers will spend an incredible $70 billion on mobile location-targeted advertising in 2019, according to eMarketer. It stands within reason that brands wanting to drive real-world… Read more »
- Technology Drives Value in 2020When the ultimate space cadet and entrepreneur Elon Musk, tells the world in an on-stage interview that, when entering new businesses, “I do zero market research whatsoever,” you know you are in interesting times. 2019 had more twists and turns than the latest Netflix blockbuster. New players invested in the… Read more »
- Inside The One Club’s Long-Awaited Return to In-Person EventsAfter two years of virtual events, Creative Week returned as both an in-person and online celebration. "It feels great because we're really emphasizing the coming back together part," Yash Egami, chief operating officer at The One Club, told Adweek. "'Come Together' is our theme, and there are a lot of… Read more »
- This Project Challenges the Perpetual Foreigner Stereotype"Where are you from?" It's a four-worded question that can be anything but simple. Although she's been asked it plenty of times, Adweek mentee and senior brand marketing consultant Katy Lee decided it was time to spotlight the implications behind this cultural inquiry for Asian and A Pacific Islander (AAPI)… Read more »
- TikTok Begins Rolling Out Live Subscription OptionTikTok is exploring another way for creators on its platform to monetize their efforts with its rollout of Live Subscription, a monthly subscription option for creators who go live. Live Subscription is debuting with a group of invited creators this month, with plans to take it global over the coming… Read more »
- Why Brands Are Looking to the Stars to Connect With ConsumersIf it seems like every brand is suddenly talking about the position of Mercury and how you should eat (or smell) based on your star sign, you're not wrong. The list of brands using astrology in their marketing campaigns--from Pandora to Del Taco to McCormick & Company--is long, and only… Read more »
- Jo Ann Ross on Trying to Deliver Paramount’s First In-Person Upfront in 60 MinutesAdweek's sitdowns with the ad sales chiefs who presented during upfronts week are almost at an end. Thus far, we've spoken with NBCU's Linda Yaccarino, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale, Disney's Rita Ferro and Warner Bros. Discovery's Jon Steinlauf. Now, Jo Ann Ross, Paramount's president and chief advertising revenue… Read more »
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