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- Unlocking the power of premium location dataLocation-based marketing is a powerful strategy for brands, allowing them to reach consumers with localised and contextually relevant messages. Brands are also investing huge sums of money to run effective campaigns. In fact, marketers will spend an incredible $70 billion on mobile location-targeted advertising in 2019, according to eMarketer. It stands within reason that brands wanting to drive real-world… Read more »
- Technology Drives Value in 2020When the ultimate space cadet and entrepreneur Elon Musk, tells the world in an on-stage interview that, when entering new businesses, “I do zero market research whatsoever,” you know you are in interesting times. 2019 had more twists and turns than the latest Netflix blockbuster. New players invested in the… Read more »
- Technology has changed the world for the better—but it must keep its human elementIn a recent Washington Post op-ed, Eric Schatzberg, author of Technology: Critical History of a Concept, made the argument that technology has been stripped of its human essence. He cites Steve Jobs, who famously said that ‘technology alone is not enough’. To create a better world, he added, we need… Read more »
- What makes a high-performing Story, according to InstagramFollowing research into the performance of thousands of Stories on its platform, Instagram has released insights on what makes them so effective. According to Facebook IQ, 58% of Story viewers become more interested in a brand after watching them featured in a Story. With 500 million monthly active users, Stories… Read more »
- Questioning the quality of location dataBrand managers may be shocked to learn that they could save up to 80% on their location-based targeting spend by removing inaccurate and poor-quality data. Despite the explosion of mobile marketing, the potential for fraud has been overlooked, and bad actors in the industry have taken advantage. With such huge… Read more »
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- Pier 1 Imports Files for Bankruptcy, Will Pursue Sale of CompanyPier 1 Imports filed for chapter 11 bankruptcy protection today and is pursuing a sale of the company, per an agreement with a majority of its term loan lenders, according to a statement. The bankruptcy was filed in the U.S. Bankruptcy Court for the Eastern District of Virginia, the home… Read more »
- With New Zealand Ad Deal, NYC Tourism Extends Partnerships to All Regions of the GlobeIn Auckland today, New York's destination marketing organization and its counterpart in New Zealand's largest city announced a new agreement to market the two destinations while sharing best practices on sustainable tourism. The pact, which also includes Air New Zealand, is NYC & Company's first in the South Pacific, which… Read more »
- Instagram Is Testing a Latest Posts FeatureIt's not quite the return of the chronological feed, but Instagram is internally testing an alternative. Blogger and developer Jane Manchun Wong discovered a Latest Posts feature in the code for the Facebook-owned photo- and video-sharing network, sharing a screenshot in a tweet. Instagram is working on "Latest Posts" feed… Read more »
- LinkedIn Will Sunset Sales Navigator for Gmail March 18LinkedIn is pulling the plug on its Sales Navigator for Gmail feature March 18. The professional network acquired Rapportive in February 2012 for roughly $15 million and renamed its flagship browser plugin--which connected Gmail accounts with LinkedIn, as well as other social platforms including Facebook and Twitter--Sales Navigator for Gmail.… Read more »
- Snap Games Adds Color Galaxy From GismartDeveloper Gismart brought new title Color Galaxy to Snapchat's Snap Games platform. The fast-paced multiplayer game involved Snapchatters driving cool custom cars--and, sometimes, chickens--in a race to close their color loops on the map and expand their territories. While players can cross an opponent's line to take his or her… Read more »
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