Advertising Insdustry News

Manila, Philippines. A new digital hub is in town for career professionals: Workwise Asia announces the debut of its first round of online content through major LED billboards in EDSA and Taptab ads this July. Workwise Asia as seen in United Neon’s LED billboard in Guadalupe, EDSA, Metro Manila [...]

Out-of-home advertising is surging in popularity—in part due to Gen Z’s distaste for disruptive digital ads. Brands can tap into this trend by getting creative with ads placed strategically in locations where Gen Zs already congregate. Ladies and gentlemen, out-of-home ads are having a moment. In fact, spend on out-of-home [...]

No other woman in our lives is as grand as our moms. Since pregnancy to adulthood, our moms have been there to care for our every need. They deserve every ounce of a grand gesture of appreciation we can give. And nothing spells grand than having your selfie seen [...]

         The coolest executions from a great medium We’re always a sucker for good out-of-home advertising, and there was plenty of it in 2017. From Spotify’s playful data-driven billboards to Netflix’s site-specific Narcos ads, the 13 campaigns below reminded us just why we love this medium. [...]

         Magna Intelligence and Rapport have released their latest report on global out of home media. The report reveals the state and trends of OOH in 70 countries, including total OOH spend, by segment, and digital vs static. This has been complemented by in-depth analyses and insights [...]

          Mid-market companies should not ignore what the new OOH has to offer.While some forms of traditional media have seen a slight decline in the face of digital, out-of-home (OOH) advertising, has continued to perform better over the last few years and with the modifications the industry [...]

Out-of-home advertising in the country as we know it today began many years ago, in 1937 to be exact, when United Neon introduced it in the Philippine shore. It made waves as it entered the market by providing companies a new way to promote their products and services. It [...]

The challenge of our vision is in how we will maintain and sustain our position in the OOH industry and expand our business to become the indefatigable media player in a volatile, uncertain, complex and ambiguous world. Our solution is in the mission, that is: to positively impact our [...]

Taking a social cause to the streets is often a tricky matter, but some advocacies and organizations have found their voices in the same space dominated by big brands and stunning celebrities. Outdoor ads capture our attention, however many of us forget that they also serve a bigger purpose: [...]

Many of the brightest stars we see every day on our screens, magazine covers, and favorite primetime shows are also some of the most prominent faces that light up the roads across the country, lending their pretty faces and unique personalities to brands and billboards all around. Liza Soberano [...]

CEOs Weigh in on Philippine BDO Industry, Digital Transformation In just a little over a decade, the Business Process Outsourcing (BPO) industry steadily rose to become one of the major drivers of the Philippine economy, with investments coming from around the world. However, the trend towards digital [...]

What does it mean for business to go digital? In what ways are their processes, mindsets, and results affected by this inevitable transformation? These are questions that the Philippine Marketing Association (PMA) pondered on during this year’s Agora Table Series, a fireside chat where thought leaders exchanged valuable [...]