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Outdoor advertising market poised to eclipse newspapers
Spending on outdoor advertising is set to overtake newspaper ad sales in 2020 for the first time since records began, a global marketing milestone showing the resilience of billboards in the internet age. The so-called “out of home” segment accounts for about 6.5 per cent of the $600bn global advertising [...]
Ad Recap 2019: The Ads That Made A Mark
It’s December, which means we’re this much closer to kissing 2019 goodbye. The past year has been filled with triumphs, challenges, changes, and very, very good ads. Let’s take a step back and look at the brands and creative minds that made us think, cry, laugh, feel, and shop. [...]
OOH a Witness to Digital Hub Workwise Asia Promising Mentorship and Empowerment to Today’s Workforce
Manila, Philippines. A new digital hub is in town for career professionals: Workwise Asia announces the debut of its first round of online content through major LED billboards in EDSA and Taptab ads this July. Workwise Asia as seen in United Neon’s LED billboard in Guadalupe, EDSA, Metro Manila [...]
These are Gen Z’s favorite out-of-home formats
Out-of-home advertising is surging in popularity—in part due to Gen Z’s distaste for disruptive digital ads. Brands can tap into this trend by getting creative with ads placed strategically in locations where Gen Zs already congregate. Ladies and gentlemen, out-of-home ads are having a moment. In fact, spend on out-of-home [...]
LED Billboards say “Thank You” to moms this Mother’s Day
No other woman in our lives is as grand as our moms. Since pregnancy to adulthood, our moms have been there to care for our every need. They deserve every ounce of a grand gesture of appreciation we can give. And nothing spells grand than having your selfie seen [...]
13 Brilliant Outdoor Ads That Stopped People in Their Tracks in 2017
The coolest executions from a great medium We’re always a sucker for good out-of-home advertising, and there was plenty of it in 2017. From Spotify’s playful data-driven billboards to Netflix’s site-specific Narcos ads, the 13 campaigns below reminded us just why we love this medium. [...]
OOH ads outperform other traditional formats, new report finds
Magna Intelligence and Rapport have released their latest report on global out of home media. The report reveals the state and trends of OOH in 70 countries, including total OOH spend, by segment, and digital vs static. This has been complemented by in-depth analyses and insights [...]
Top 5 Reasons Regional Companies Should Include OOH In Their Ad Plans
Mid-market companies should not ignore what the new OOH has to offer.While some forms of traditional media have seen a slight decline in the face of digital, out-of-home (OOH) advertising, has continued to perform better over the last few years and with the modifications the industry [...]
United Neon carrying on through the years
Out-of-home advertising in the country as we know it today began many years ago, in 1937 to be exact, when United Neon introduced it in the Philippine shore. It made waves as it entered the market by providing companies a new way to promote their products and services. It [...]
United Neon is celebrating its 80th year this 2017
The challenge of our vision is in how we will maintain and sustain our position in the OOH industry and expand our business to become the indefatigable media player in a volatile, uncertain, complex and ambiguous world. Our solution is in the mission, that is: to positively impact our [...]
4 Traffic-Stopping Causes that Won Our Hearts
Taking a social cause to the streets is often a tricky matter, but some advocacies and organizations have found their voices in the same space dominated by big brands and stunning celebrities. Outdoor ads capture our attention, however many of us forget that they also serve a bigger purpose: [...]
6 Brightest Stars Lighting Up Our Streets Today
Many of the brightest stars we see every day on our screens, magazine covers, and favorite primetime shows are also some of the most prominent faces that light up the roads across the country, lending their pretty faces and unique personalities to brands and billboards all around. Liza Soberano [...]
Stay tuned for more exciting content!
- Bose Ultra Open Earbuds Review: The Age Of Open EarbudsThe design of Bose’s Ultra Open Earbuds sets them apart, and people are intrigued, but do they live up to their ultra-modern appearance? Open earbuds, like the Bose Ultra, may look more like a fashion accessory than headphones, but they are designed and optimised for spatial awareness. If you currently… Read more »
- Anker Prime 200W 20,000mAh Power Bank ReviewI have been meaning to get a new power bank for while, given how much battery our phones consume as well as returning to the office for work, many people find themselves in the same position. I was excited to get my hands on the new Anker Prime 200W 20,000mAh… Read more »
- Samsung To Unveil New Odyssey OLED Gaming Monitors at CES 2024Samsung have announced the addition of new OLED gaming monitors to its popular Odyssey lineup which will be debuting at CES 2024 in Las Vegas. The new models include the 49-inch curved Odyssey OLED G9, the flat 32-inch Odyssey OLED G8, and the 27-inch Odyssey OLED G6. The Odyssey OLED… Read more »
- Best Inkjet Printers For Your HomePrint with ease with these inkjet printers When it comes to home printers, inkjet printers are one of the most common and affordable options, unlike their expensive counterpart laser printers. If you’re looking to purchase a new inkjet printer for your home, there are a few key factors to… Read more »
- Best Photo ScannersDigitize your old photos with these photo scanners Like many of you I have tons of physical family photos and I wouldn’t want to lose them. One way to make sure these remain forever is to digitize them and saving them on a USB drive or in the cloud.… Read more »
- The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation PlansWhen Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing. These tools are called the Privacy Sandbox and the CMA,… Read more »
- Brands Chase Football Marketing Momentum at NFL DraftThough NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed… Read more »
- These 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A ExpertsAfter President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both regulatory approval and the stomach to operate a social media company. It would also need the technical… Read more »
- Telemundo Takes Upfront to the Next Level With SNL’s Marcello HernándezLive from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event again later that evening at cultural center The Shed in Hudson Yards. To kick off the festivities, Telemundo will feature… Read more »
- Fanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ RemixThe world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the dance group the Fantanas in 2002, has now been remixed and reimagined for Gen Z. Embracing… Read more »