Philippines Pioneer Advertising Company

About Us

Everything you need to know about the country’s pioneer out – of – home media company.

Our History

Timeline

1937

Birth

United Neon was founded in 1937 and was one of the first companies in the Philippines to introduce commercial signs.

1950

1950’s Building Landmarks

The company specialized in making signboards and rooftop neon signs. In the 1950s, some early rooftop signs were located along Roxas Blvd., Plaza Lawton, and in front of the Philippine Post Office. The “Cafe Puro” pot replica became a landmark in those days.

1961

Taking a Stand

United Neon believes that as part of our conviction and self-regulation, it should not advertise liquor and cigarettes. While sales went down initially after the company implemented its new policy, sales eventually rebounded and grew. Starting the 1960s at no. 4 in terms of size, the end of the decade saw United Neon grow to…

1969

Late 1960s to Early 1970s Garners Awards and Recognition

United Neon won the Most Spectacular Award in the 1966 National Advertising Week, received the Excellence in Outdoor Ad in the 1969 National Advertising Congress, and won the 1st Prize in the Neon Category in 1st Annual Outdoor Advertising Awards in 1972.

1972

Resilience Amidst a National Situation

When billboards all over the country were dismantled during the Martial Law in the Philippines, the company’s founders decided to move into the photocopy business.

1986

Renewal of Initiatives

The upshot of the EDSA Revolution saw the revival of out-of-home (OOH) advertising in the country. With a renewed determination and newfound initiatives, United Neon expanded its business by broadening the reach of its OOH services all over the Philippines.

1990

Photographic Paved Way to Growth

The company experienced exponential growth as photographic material in billboards gained popularity.

2001

Early 2000s A Rise in Demand

The company saw an increase in billboard requirements and creative executions as clients continually recognized the advantages and benefits of out-of-home advertising.

2009

Advertising runs on wheels

2010

Third Generation

The third generation actively participated in the leadership of United Neon.

2011

Keeping up with technology

United Neon took its out-of-home media business to a whole new level by adding digital LED billboards to its lineup of services.

2014

Entering the digital scene

Partnerships with digital and technology partners were established.

2015

Towards Multimedia

The company continues to grow as it keeps abreast of the trends in advertising and technology. It has introduced digital services into its product and service portfolio – connecting OOH to online and mobile.

2017

Making Lives Meaningful

United Neon’s culture is anchored on its purpose of positively impacting people. All our organizational and business endeavors shall have its foothold on “making lives meaningful.”

Our Mission and Vision

MISSION

Making lives meaningful by helping people live purposeful lives, enriching relationships and inspiring everybody to take challenges as opportunities for growth.

VISION

To be an innovative media company that influences its stakeholders to make lives meaningful through our channels and programs.

Core Values

Love God. Love Others

Humility

Stewardship

Agility in Innovation

UN Media Group

Our industry partners allow us to keep up with the trends and regulate our business according to industry standards. The alliance that we have with these organizations is crucial in helping us respond to issues and concerns.

Our Partners

We are partnered with like-minded organizations that share our vision for service. Working with them allows us to promote the public good and help in nation building through our media.