Advertising Insdustry News

CEOs Weigh in on Philippine BDO Industry, Digital Transformation In just a little over a decade, the Business Process Outsourcing (BPO) industry steadily rose to become one of the major drivers of the Philippine economy, with investments coming from around the world. However, the trend towards digital [...]

What does it mean for business to go digital? In what ways are their processes, mindsets, and results affected by this inevitable transformation? These are questions that the Philippine Marketing Association (PMA) pondered on during this year’s Agora Table Series, a fireside chat where thought leaders exchanged valuable [...]

On this present day, it is true that we live in a digital world. We touch points with our clients almost in every bit and byte; however, connecting with our consumers expands well beyond the cyber space. Meeting customers online is not enough. Meet them everywhere. Even on [...]