Spending on outdoor advertising is set to overtake newspaper ad sales in 2020 for the first time since records began, a global marketing milestone showing the resilience of billboards in the internet age. The so-called “out of home” segment accounts for about 6.5 per cent of the $600bn global advertising market but stands out as [...]
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It’s December, which means we’re this much closer to kissing 2019 goodbye. The past year has been filled with triumphs, challenges, changes, and very, very good ads. Let’s take a step back and look at the brands and creative minds that made us think, cry, laugh, feel, and shop. CCP’s Earth Day 2019 The [...]
OOH a Witness to Digital Hub Workwise Asia Promising Mentorship and Empowerment to Today’s Workforce
Manila, Philippines. A new digital hub is in town for career professionals: Workwise Asia announces the debut of its first round of online content through major LED billboards in EDSA and Taptab ads this July. Workwise Asia as seen in United Neon’s LED billboard in Guadalupe, EDSA, Metro Manila With the employment rate in [...]
Out-of-home advertising is surging in popularity—in part due to Gen Z’s distaste for disruptive digital ads. Brands can tap into this trend by getting creative with ads placed strategically in locations where Gen Zs already congregate. Ladies and gentlemen, out-of-home ads are having a moment. In fact, spend on out-of-home (OOH) advertising is up 35 percent [...]
No other woman in our lives is as grand as our moms. Since pregnancy to adulthood, our moms have been there to care for our every need. They deserve every ounce of a grand gesture of appreciation we can give. And nothing spells grand than having your selfie seen by the whole of Metro [...]
The coolest executions from a great medium We’re always a sucker for good out-of-home advertising, and there was plenty of it in 2017. From Spotify’s playful data-driven billboards to Netflix’s site-specific Narcos ads, the 13 campaigns below reminded us just why we love this medium. In no particular order, some [...]
Magna Intelligence and Rapport have released their latest report on global out of home media. The report reveals the state and trends of OOH in 70 countries, including total OOH spend, by segment, and digital vs static. This has been complemented by in-depth analyses and insights for the top 20 markets.The [...]
Mid-market companies should not ignore what the new OOH has to offer.While some forms of traditional media have seen a slight decline in the face of digital, out-of-home (OOH) advertising, has continued to perform better over the last few years and with the modifications the industry is investing in, mid-market companies [...]
Out-of-home advertising in the country as we know it today began many years ago, in 1937 to be exact, when United Neon introduced it in the Philippine shore. It made waves as it entered the market by providing companies a new way to promote their products and services. It was the dawn of a [...]