On this present day, it is true that we live in a digital world. We touch points with our clients almost in every bit and byte; however, connecting with our consumers expands well beyond the cyber space.
Meeting customers online is not enough.
Meet them everywhere. Even on the road.
Have you noticed that people these days are spending more and more time away from home? And we, as brand builders, have to find a way to reach these active consumers wherever they may be. This is the out-of-home experience.
For years, United Neon has carved a spot in this dynamic setting. Through experience and research, United Neon has fully immersed itself in OOH advertising. Let’s talk about its advantages:
OOH demands attention. Billboards, ambient, and transit ads are out there, already part of the environment. They cannot be missed nor turned off. With the right messaging and creativity, these gain a huge attention amongst consumers that simply cannot be ignored but more so, reported in other media.
OOH is technology-savvy. Outdoor ads can easily be improved with technology. With digital billboards and gantries, advertisers can create a targeted messaging that enables them to be time, date, or news relevant – leading to high engagement and increased strength in a brand’s campaign.
It has a mass audience. OOH offers flexibility of ad size and location, and delivers a varied audience from different ages, backgrounds, and incomes. Through outdoor availability and versatility, advertisers are also able to access and engage hard-to-reach consumers.
It is multi-faceted. Out-of-home is the part of the media mix that works best with other mediums. OOH ads remind the audience of the message across other media thus increasing the overall reach and frequency of the campaign.
Every opportunity we pursue is hand-picked for its unique quality and customer value that drives forward our client’s objectives in the out-of-home landscape.